Turn Captured CO₂ into Market Traction
We translate CCU chemistry into bold brands, customer centric messaging and high-converting websites so you can hit FOAK milestones, unlock catalytic capital, and close strategic partnerships faster.
Trusted by Clients backed by:
Context
%The% %global% %Carbon% %Capture,% %Utilization% %&% %Storage% %market% %is% %forecast% %to% %surge% %to% %US% %$12.9% %billion% %by% %2030.% %Yet% %founders% %still% %struggle% %to% %move% %beyond% %“emissions% %reduction”% %messaging% %and% %show% %clear% %co-benefits% %and% %commercial% %value.%
Our CCU Service Stack
Minimum Viable Brands
- Narrative & messaging hierarchy
- Visual identity, iconography, WCAG-AA palette
- Brand guidelines mini-book + PressKit
Website Design & Development
- Site mapping, Wireframes, Technical illustrations, Renderings
- Conversion-focused copywriting
- SEO-focused Webflow build
Product UX & Prototype Design
- Insight sprints uncover real-world pain points
- Prototypes boost pilot sign-ups and user adoption
- Iterative testing reduces rework, enhances launch retention
Design Supercharger
- Sales enablement and marketing collateral
- PitchDecks, Infographics for scale up partnerships
- Conference CRM and collateral, micro-site updates
Our CCU Service Stack
Minimum Viable Brands
- Narrative & messaging hierarchy
- Visual identity, iconography, WCAG-AA palette
- Brand guidelines mini-book + PressKit
Website Design & Development
- Site mapping, Wireframes, Technical illustrations, Renderings
- Conversion-focused copywriting
- SEO-focused Webflow build
Visibility Supercharger
- Sales enablement and marketing collateral
- PitchDecks, Infographics for scale up partnerships
- Conference CRM and collateral, micro-site updates
Supercharge your commercialization with Credible Communications
Establish trust with key stakeholders
Showcase your relevant traction to build the credibility of your technology and credibility with key-decision makers
More qualified leads for pilots and partnerships
SEO clusters around “CO₂-to-fuels,” “mineralization,” and “low-carbon cement” route high-intent visitors straight into HubSpot nurturing sequences.
Stronger investor and partner confidence
Data-rich infographics simplify techno-economics, making it easier for VCs and strategics to green-light the next funding tranche.
Faster Buy-In & Shorter Sales Cycles
Deal-ready collateral and Plain-language policy call-outs trim the decision window for regulators, EPC partners, and enterprise off-takers to contracts close sooner.
Our Work
Proven CCU Track Record
HYDGEN
View project
Powering a decentralized hydrogen
LabStart
View project
Diverse pathways for climate-tech ventures
Shine Billing
View project
Turn key on-site solar for multi-family
Susteon
View project
Creating a regenerative carbon ecosystem
We’re full-service creative partners for agile teams
Full-service
One stop from brand to website to product
Fast turn around times
As fast as 48 hours to support agile timelines
Cost efficient
3x cheaper than in-house senior designers
Strategic alignment
Mission and vision-driven design excellence
“Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas “
Kent Costello
Founder and CEO, Vested Futures
“The team at What If Design was nimble, thoughtful and flexible. Their design process forced us to reflect and rethink our corporate strategy. They brought the company messaging to the forefront and and accurately translated our vision. “
Sudarshan Gupta
Chief Operating Officer, Susteon Inc.
“They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough! “
Keenan Johnson
Executive Director, Ribbit Network
"What if Design's leadership on our brand redesign was a dream. Their team worked as an extension of our mission, embodied our values, and then expanded upon our vision with ease. Our static, version 101 website was transformed into a full brand identity - professional, creative, and human.”
Megan Holcomb
Chief Operating Officer, LabStart
“The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements “
Ayush Banerjee
Ex-Investment Team, Accel Partners
Turn captured carbon into commercial momentum.
If you’re ready to captivate investors, off-takers & regulators to scale commercialization for your climate solution, we’re here to make that a reality.
Schedule your strategy call
