Website Design that turns visitors to buyers, champions and investors

We blend artistic creativity with strategic insight, crafting web experiences that engage with delightful animations and visualizations while being conversion focused for sales and partnerships

Explore Capabilities View Selected Work

Centelon laptop and mobile version mockup

Track Record

Delightful website design across single landing pages to 100+ Page CMS

75+

Clients served

15+

Websites Designed

25+

Products delivered

Our Work

High-conversion websites for ambitious startups + rapidly scaling brands

HYDGEN

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Powering a decentralized hydrogen

Climate tech site: lab-to-market pathways, clean branding, UX

LabStart

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Diverse pathways for climate-tech ventures

Solar panel data visualization UI displaying lifetime energy metrics.

Shine Billing

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Turn key on-site solar for multi-family

Susteon

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Creating a regenerative carbon ecosystem

We’re full-service design partners for agile teams

Full-service

One stop from brand to website to product

Fast turn around times

As fast as 48 hours to support agile timelines

Cost efficient

3x cheaper than in-house senior designers

Strategic alignment

Mission and vision-driven design excellence

“Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas “

Kent Costello

Founder and CEO, Vested Futures

“The team at What If Design was nimble, thoughtful and flexible. Their design process forced us to reflect and rethink our corporate strategy. They brought the company messaging to the forefront and and accurately translated our vision. “

Sudarshan Gupta

Chief Operating Officer, Susteon Inc.

“They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough! “

Keenan Johnson

Executive Director, Ribbit Network

"What if Design's leadership on our brand redesign was a dream. Their team worked as an extension of our mission, embodied our values, and then expanded upon our vision with ease. Our static, version 101 website was transformed into a full brand identity - professional, creative, and human.”

Megan Holcomb

Chief Operating Officer, LabStart

“The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements “

Ayush Banerjee

Ex-Investment Team, Accel Partners

HOW WE WORK

We operate as true partners from strategy to pixel-perfect launch

Buyer journey led strategic structuring

We frame site architecture around clear brand messaging, ensuring every page supports your narrative and conversion goals from day one.

Search-to-conversion optimization

Align copy and CTAs to intent. Place trust signals near claims, add related links/modules tracked for ongoing iteration.

Pixel-perfect UI craft

Polished typography, spacing, and color tokens to ship visually coherent interfaces that elevate your brand instantly.

Intent-led information architecture

Map real queries to pages and URLs. Remove cannibalization. Use scannable H1–H3 and nav labels that mirror search language and buyer intent.

Transparent build handoff

We set up all media assets for you to reuse and how to videos, so that you can maintain your website without long-term dependancy

Cross-device optimization

Mobile, tablet, desktop —every breakpoint loads fast and feels native, boosting engagement and SEO alike.

Our Process

Agile web design to launch conversion-ready sites in weeks, not months

Brand Design

Strategic Workshop and Creative Brief

We collaborate with stakeholders to define goals, align vision, and craft a clear creative brief that guides the entire design process with strategic intent.

Content Mapping

Structuring content for clarity and engagement, we create intuitive information hierarchies that enhance user experience and streamline navigation across your website.

Wireframes

Blueprinting your website’s structure, we design wireframes that focus on usability, layout, and functionality, ensuring a seamless foundation for a user-friendly experience.

High-Quality Visual Asset Production

We produce stunning, on-brand visuals, from custom graphics to high-resolution imagery, ensuring your website is visually compelling and leaves a lasting impression.

Let’s talk

Nothing great is built alone.

Let’s connect about your vision, needs, our work and how we can collaborate.

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