User Experience Design that Drives Business Growth

Our UX design services blend creativity and strategy to create seamless, user-centric experiences. From research to implementation, our experts craft intuitive, inclusive interfaces and flows that drive adoption.

Explore Capabilities

View Selected Work

Batteryze Saas application laptop mockup

Track Record

We've led UX research to UI design across startups and scaleups

75+

Clients Served

100+

Projects Completed

25+

Products Delivered

Our Work

Agile UX Design across MVPs and Enterprise Products

APM dashboard: efficient contracts, enterprise digital solutions

Ministry of Health, KSA

View project

Enterprise software for hospitals

"Battery health dashboard: intuitive, material value, health stats

Batteryze

View project

Creating a circular EV Battery economy

Leap Club

View project

Reimagining networking for women

Vendor platform dashboard: user-centric, seamless operations

Vested Futures

View project

ESG vendor sourcing for corporate sustainability

We’re full-service design partners for agile teams

Full-service

One stop from brand to website to product

Fast turn around times

As fast as 48 hours to support agile timelines

Cost efficient

3x cheaper than in-house senior designers

Strategic alignment

Mission and vision-driven design excellence

“Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas “

Kent Costello

Founder and CEO, Vested Futures

“The team at What If Design was nimble, thoughtful and flexible. Their design process forced us to reflect and rethink our corporate strategy. They brought the company messaging to the forefront and and accurately translated our vision. “

Sudarshan Gupta

Chief Operating Officer, Susteon Inc.

“They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough! “

Keenan Johnson

Executive Director, Ribbit Network

"What if Design's leadership on our brand redesign was a dream. Their team worked as an extension of our mission, embodied our values, and then expanded upon our vision with ease. Our static, version 101 website was transformed into a full brand identity - professional, creative, and human.”

Megan Holcomb

Chief Operating Officer, LabStart

“The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements “

Ayush Banerjee

Ex-Investment Team, Accel Partners

HOW WE WORK

Effortless user flows

We craft digital paths that feel natural and help users get their jobs done with zero friction.

Lightning-fast iterations

Need to pivot quickly? We run rapid sprints with real-time feedback, so your product can evolve without slowing down.

Micro-interactions that pop

From subtle hover states to satisfying click animations, we delight users to keep coming back for more.

Future-proof design systems

As you scale, your design framework scales with you, without messy patchworks or massive overhauls after working with us.

Data-driven UX tactics

We geek out on user testing, and heat maps to uncover exactly what drives engagement, so every design decision is backed by real insights.

Cross-platform consistency

Desktop, mobile, tablet—you name it. We make sure your brand’s digital experience stays on point across every device and channel.

Our Process

Research + Strategy-led features that spearhead revenue

UX Research

Userflow and Information architecture

Map out the complete user journey and organize content structure to visualize how users will navigate through your product to accomplish their goals.

Wireframing

Sketch out the skeletal framework of screens using low-fidelity layouts. Focus on content hierarchy, key features, and functional elements without visual styling.

Hi-Fidelity Design

Transform wireframes into polished visual designs. Apply brand colors, typography, and UI components while maintaining consistency and accessibility across all screens.

Prototyping

Bring designs to life with interactive elements and animations. Create clickable prototypes to test user flows, interactions, and transitions before development begins.

Let’s talk

Nothing great is built alone.

Let’s connect about your vision, needs, our work and how we can collaborate.

Get Started

scroll up