Agile Product Strategy for Market Differentiation

Insight-led product strategy that aligns market opportunity, North Star metrics, and MVP validation loops, prioritizing high-impact features through RICE scoring to deliver winning roadmaps faster.

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Track Record

UX-led Product Prioritization Across StartUps and ScaleUps

75+

Clients served

100+

Projects Completed

25+

Products delivered

Our Work

We Design B2B Products For High Retention And Sales Growth

APM dashboard: efficient contracts, enterprise digital solutions

Ministry of Health, KSA

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Enterprise software for hospitals

"Battery health dashboard: intuitive, material value, health stats

Batteryze

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Creating a circular EV Battery economy

Leap Club

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Reimagining networking for women

Vendor platform dashboard: user-centric, seamless operations

Vested Futures

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ESG vendor sourcing for corporate sustainability

We’re full-service design partners for agile teams

Full-service

One stop from brand to website to product

Fast turn around times

As fast as 48 hours to support agile timelines

Cost efficient

3x cheaper than in-house senior designers

Strategic alignment

Mission and vision-driven design excellence

“Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas “

Kent Costello

Founder and CEO, Vested Futures

“The team at What If Design was nimble, thoughtful and flexible. Their design process forced us to reflect and rethink our corporate strategy. They brought the company messaging to the forefront and and accurately translated our vision. “

Sudarshan Gupta

Chief Operating Officer, Susteon Inc.

“They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough! “

Keenan Johnson

Executive Director, Ribbit Network

"What if Design's leadership on our brand redesign was a dream. Their team worked as an extension of our mission, embodied our values, and then expanded upon our vision with ease. Our static, version 101 website was transformed into a full brand identity - professional, creative, and human.”

Megan Holcomb

Chief Operating Officer, LabStart

“The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements “

Ayush Banerjee

Ex-Investment Team, Accel Partners

HOW WE WORK

Insight-led opportunity framing

We slice TAM → SAM → SOM to spotlight the most winnable segments and unmet needs.

North-Star metric alignment

A single metric ties vision to measurable value, keeping every squad rowing in the same direction.

Lean validation loops

MVPs and experiment sprints de-risk assumptions before expensive builds.

Data-driven prioritization

Dollars × effort scoring turns wish lists into impact-ranked backlogs.

Roadmap architecture

High-level now/next/later roadmaps communicate strategy and manage stakeholder expectations.

Cross-functional empowerment

Workshops unite product, design, and engineering around discovery habits that run continuously, not just at kickoff.

Our Process

Product strategy to launch category-defining products in weeks, not quarters

UX Research

Discovery

We uncover user needs, market trends, and business goals through deep research and analysis, ensuring a data-driven foundation for a product that solves the right problems effectively.

Ideation

Transforming insights into creative, user-centric solutions, we explore, prototype, and refine ideas, ensuring they align with business goals while delivering seamless, impactful experiences for users.

Prioritization

We collaborate with the team to strategically select and sequence high-impact features, balancing feasibility and user needs to build a clear, focused roadmap that drives efficiency and maximizes product success.

Let’s talk

Nothing great is built alone.

Let’s connect about your vision, needs, our work and how we can collaborate.

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