Services
Brand Strategy and Design
Our brand strategy and design process combines creative flair with strategic foresight, crafting experiences that deeply connect with your audience.
CLIENTS BENEFITTED FROM OUR WORK
60+
Clients served
$35M+
Raised with pitches designed
25+
Products delivered
Our Work
Our past projects focused on UX design
LabStart
View project
Diverse pathways for climate-tech ventures
Ribbit Network
View project
Improving open-source climate-observability
Shine Billing
View project
Turn key on-site solar for multi-family
Susteon
View project
Creating a regenerative carbon ecosystem
TESTIMONIALS
What our Clients say!
“Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas “
Kent Costello
Founder and CEO, Vested Futures
“The team at What If Design was nimble, thoughtful and flexible. Their design process forced us to reflect and rethink our corporate strategy. They brought the company messaging to the forefront and and accurately translated our vision. “
Sudarshan Gupta
Chief Operating Officer, Susteon Inc.
“The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements “
Ayush Banerjee
Ex-Investment Team, Accel Partners
What we Provide
Effortless user flows
We craft digital paths that feel natural and help users get their jobs done with zero friction.
Lightning-fast iterations
Need to pivot quickly? We run rapid sprints with real-time feedback, so your product can evolve without slowing down.
Micro-interactions that pop
From subtle hover states to satisfying click animations, we delight users to keep coming back for more.
Future-proof design systems
As you scale, your design framework scales with you—no messy patchwork or massive overhauls after working with us.
Data-driven ux tactics
We geek out on user testing, and heat maps to uncover exactly what drives engagement, so every design decision is backed by real insights.
Cross-platform consistency
Desktop, mobile, tablet—you name it. We make sure your brand’s digital experience stays on point across every device and channel.
HOW IT WORKS
Our Process
Let’s talk
Nothing great is built alone.
Let’s connect about your vision, our work and how we can collaborate.
Get in touch
