Services

Product Strategy

Our product strategy and design process blends innovation with strategic intent, creating solutions that not only meet user needs but also drive business growth. We dive deep into your product’s purpose and market potential to craft a clear, actionable strategy that strengthens its impact and elevates its value.

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CLIENTS BENEFITTED FROM OUR WORK

60+

Clients served

$35M+

Raised with pitches designed

25+

Products delivered

Our Work

Our past projects focused on Product Strategy

Climate tech site: lab-to-market pathways, clean branding, UX

LabStart

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Diverse pathways for climate-tech ventures

Ribbit Network

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Improving open-source climate-observability

Solar panel data visualization UI displaying lifetime energy metrics.

Shine Billing

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Turn key on-site solar for multi-family

Susteon

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Creating a regenerative carbon ecosystem

We’re full-service creative partners for agile teams

Full-service

One stop from brand to website to product

Fast turn around times

As fast as 48 hours to support agile timelines

Cost efficient

3x cheaper than in-house senior designers

Strategic alignment

Mission and vision-driven design excellence

“Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas “

Kent Costello

Founder and CEO, Vested Futures

“The team at What If Design was nimble, thoughtful and flexible. Their design process forced us to reflect and rethink our corporate strategy. They brought the company messaging to the forefront and and accurately translated our vision. “

Sudarshan Gupta

Chief Operating Officer, Susteon Inc.

“They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough! “

Keenan Johnson

Executive Director, Ribbit Network

"What if Design's leadership on our brand redesign was a dream. Their team worked as an extension of our mission, embodied our values, and then expanded upon our vision with ease. Our static, version 101 website was transformed into a full brand identity - professional, creative, and human.”

Megan Holcomb

Chief Operating Officer, LabStart

“The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements “

Ayush Banerjee

Ex-Investment Team, Accel Partners

What we Provide

Effortless user flows

We craft digital paths that feel natural and help users get their jobs done with zero friction.

Lightning-fast iterations

Need to pivot quickly? We run rapid sprints with real-time feedback, so your product can evolve without slowing down.

Micro-interactions that pop

From subtle hover states to satisfying click animations, we delight users to keep coming back for more.

Future-proof design systems

As you scale, your design framework scales with you—no messy patchwork or massive overhauls after working with us.

Data-driven ux tactics

We geek out on user testing, and heat maps to uncover exactly what drives engagement, so every design decision is backed by real insights.

Cross-platform consistency

Desktop, mobile, tablet—you name it. We make sure your brand’s digital experience stays on point across every device and channel.

Our Process

Strategy-led process to supercharge outcomes

Discovery

We uncover user needs, market trends, and business goals through deep research and analysis, ensuring a data-driven foundation for a product that solves the right problems effectively.

Ideation

Transforming insights into creative, user-centric solutions, we explore, prototype, and refine ideas, ensuring they align with business goals while delivering seamless, impactful experiences for users.

Prioritization

We collaborate with the team to strategically select and sequence high-impact features, balancing feasibility and user needs to build a clear, focused roadmap that drives efficiency and maximizes product success.

UX Research

Let’s talk

Nothing great is built alone.

Let’s connect about your vision, our work and how we can collaborate.

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