services

User Experience Research

At What if Design, UX research is the cornerstone of our creative process and a vital tool for delivering exceptional user - centered design solutions.

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CLIENTS BENEFITTED FROM OUR WORK

60+

Clients served

$35M+

Raised with pitches designed

25+

Products delivered

What we Provide

Our past projects focused on UX design

APM dashboard: efficient contracts, enterprise digital solutions

Ministry of Health, KSA

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Enterprise software for hospitals

"Battery health dashboard: intuitive, material value, health stats

Batteryze

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Creating a circular EV Battery economy

Khalsi Reforestation app UI: fundraising progress, investor engagement

CliMates

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Crowdsourcing for climate adaptation

Leap Club

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Reimagining networking for women

Vendor platform dashboard: user-centric, seamless operations

Vested Futures

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ESG vendor sourcing for corporate sustainability

We’re full-service creative partners for agile teams

Full-service

One stop from brand to website to product

Fast turn around times

As fast as 48 hours to support agile timelines

Cost efficient

3x cheaper than in-house senior designers

Strategic alignment

Mission and vision-driven design excellence

“Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas “

Kent Costello

Founder and CEO, Vested Futures

“The team at What If Design was nimble, thoughtful and flexible. Their design process forced us to reflect and rethink our corporate strategy. They brought the company messaging to the forefront and and accurately translated our vision. “

Sudarshan Gupta

Chief Operating Officer, Susteon Inc.

“They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough! “

Keenan Johnson

Executive Director, Ribbit Network

"What if Design's leadership on our brand redesign was a dream. Their team worked as an extension of our mission, embodied our values, and then expanded upon our vision with ease. Our static, version 101 website was transformed into a full brand identity - professional, creative, and human.”

Megan Holcomb

Chief Operating Officer, LabStart

“The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements “

Ayush Banerjee

Ex-Investment Team, Accel Partners

What we Provide

Effortless user flows

We craft digital paths that feel natural and help users get their jobs done with zero friction.

Lightning-fast iterations

Need to pivot quickly? We run rapid sprints with real-time feedback, so your product can evolve without slowing down.

Micro-interactions that pop

From subtle hover states to satisfying click animations, we delight users to keep coming back for more.

Future-proof design systems

As you scale, your design framework scales with you—no messy patchwork or massive overhauls after working with us.

Data-driven ux tactics

We geek out on user testing, and heat maps to uncover exactly what drives engagement, so every design decision is backed by real insights.

Cross-platform consistency

Desktop, mobile, tablet—you name it. We make sure your brand’s digital experience stays on point across every device and channel.

Our Process

Strategy-led process to supercharge outcomes

Context Understanding + Desktop Research

We dive deep into existing data, competitor analysis, and industry trends to build a strong foundation before starting primary research.

Create Research Plan

We map out your research strategy, including methods, timeline, and participant profiles to ensure focused and effective data collection.

Conduct the Research

We execute the research plan through interviews, testing, and observations to gather real user insights and behavioral patterns.

Synthesize Insights and Recommendations

Transform wireframes into polished visual designs. Apply brand colors, typography, and UI components while maintaining consistency and accessibility across all screens.

UX Design

Let’s talk

Nothing great is built alone.

Let’s connect about your vision, our work and how we can collaborate.

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