Brand Strategy and Design for Positioning as a Category Leader

We fuse evidence-backed positioning with knockout visuals, guiding your team from first workshop to launch-ready assets in weeks, not quarters.
Track Record

Bold brands that establish industry authority

75+
Clients served
25+
Websites Designed
25+
Products delivered
Our Work

Trust-worthy brands for ambitious and rapidly scaling startups

We’re full-service design partners for agile teams
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Full-service
One stop from brand to website to product
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Fast turn around times
As fast as 48 hours to support agile timelines
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Cost efficient
3x cheaper than in-house senior designers
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Strategic alignment
Mission and vision-driven design excellence
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“Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas “

Kent Costello

Founder and CEO, Vested Futures

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Megan
“The team at What If Design was nimble, thoughtful and flexible. Their design process forced us to reflect and rethink our corporate strategy. They brought the company messaging to the forefront and and accurately translated our vision. “

Sudarshan Gupta

Chief Operating Officer, Susteon Inc.

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“They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough! “

Keenan Johnson

Executive Director, Ribbit Network

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Megan
"What if Design's leadership on our brand redesign was a dream. Their team worked as an extension of our mission, embodied our values, and then expanded upon our vision with ease. Our static, version 101 website was transformed into a full brand identity - professional, creative, and human.”

Megan Holcomb

Chief Operating Officer, LabStart

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Megan
“The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements “

Ayush Banerjee

Ex-Investment Team, Accel Partners

HOW WE WORK
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Story-first market positioning
Clear value-prop frameworks anchor every decision, so your brand stands out and scales.
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Lightning-fast brand sprints
90-min exercises align stakeholders and unlock decisive direction without endless meetings.
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Visual identity that sticks
Logos, palettes, and typography built for instant recognition online and off.
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Future-proof brand systems
Atomic design guidelines keep new touch-points on brand—no re-inventing the wheel.
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Data-driven audience insights
Research and competitive scans validate each creative choice, de-risking big bets.
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Omnichannel consistency
Clear rules for print, product, web, and social ensure one powerful voice everywhere.
Our Process

Agile brand strategy to launch high-impact identities in weeks, not months

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Brand Strategy and Workshop

Through in-depth workshops, we define your brand’s core values, positioning, and messaging, ensuring a strong strategic foundation that resonates with your audience.

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Creative Brief

We craft a clear, strategic creative brief that aligns your brand’s vision, objectives, and design direction, ensuring consistency and impact across all touchpoints.

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Brand Identity Design

From logos to typography and color palettes, we design a cohesive brand identity that captures your essence and makes a lasting impression.

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Brand Book Creation

We document your brand’s visual and verbal guidelines in a comprehensive brand book and asset toolkit, ensuring consistency in storytelling and design across all platforms.

Let’s talk

Nothing great is built alone.

Let’s connect about your vision, needs, our work and how we can collaborate.
Get Started